up to 40% off
FREE SHIPPING ACROSS UAE ON ALL ORDERS

FREE SHIPPING ACROSS UAE ON ALL ORDERS     I     UP TO 40% OFF     I     CARBON NEUTRAL AND AFFORDABLE JEWELRY

About Us

Our Mission

To create and curate each design with the intention of presenting you with a positive expression of your style, your aspirations and above all your identity. To achieve this, we strive to provide our customers with modern, timeless, refined pieces of jewelry at an affordable price.

Our Story

We are an online first business; we believe a simple, direct to customer business avoids bloated distribution chains which not only makes products too expensive but also has a very negative impact on our environment.

Our responsible sourcing initiatives which include using recycled materials for over 65% of our range, is just the beginning. We are mindful of our impact towards our environment and are actively moving towards our goal to be carbon neutral by Dec-2023.
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