Regardless of your age, your social standing or how or where you see your place on this 3rd rock from the sun chances are you have a style consistent with your life and whether you like to admit it or not, you care about it and want it to be better than it is today.
For a lot of us jewelry is a big part of that style. It’s not as out there as your clothing but for so many of us just as important or perhaps even more so to our style and how we choose to express ourselves. One reason for that is that while across most of the world clothing (regardless of what you choose to wear) is mandatory, whilst jewelry is completely optional it is something that so many of us rely on as an expression of our style, our mood and our identity.
Within every expanding mammoth industry there are many different categories but eventually the two main ones that they are split into are Fine Jewelry and Fashion Jewelry. There is perhaps some friction in the camps supporting both but apart from a few purists on either sides, most consumers are happy being customers of either depending on the motivation behind their purchase and the circumstances that led up to it.
However, let’s take a look at the key differences between the two.
Price means very different things to different consumers. Some look for value they want to something that doesn’t hurt their wallets too much for this kind of consumer generally fast fashion jewelry works best, but fashion jewelry doesn’t mean cheap bad quality etc. Fashion Jewelry is perhaps much broader and spans across a lot more materials and styles than fine jewelry because for one it targets a broader age group and a wider socio-economic group of consumers. Someone who can afford Fine Jewelry may still buy a piece of fashion jewelry if they like the design but someone who can’t afford Fine Jewelry or doesn’t have a budget for it would stick to Fashion Jewelry.
There will be occasions which will define the need for many of the consumers. For example, if the item in question is an engagement ring then there is a big chance that the consumer would want a real diamond ring with 18kt gold which would put it exclusively in the fine jewelry category. But if you’re looking to buy something which will be part of your camping holiday or adventure trip which has a higher likelihood of breaking or falling or getting damaged then perhaps you’re better off buying something less expensive, something which won’t pinch as much if it comes off your hand when white water rafting for instance.
Design & How it looks on you
Above all jewelry is an ornament and its most valuable attribute is the design and how it looks on you. So if you are walking by a store or scrolling on a website or a social media platform and come across a striking design which you are enamored by and it’s within your budget chances are that you won’t care much about how that product is classified. If you like it, you will buy it because chances are that finding the same design in different materials will range from either difficult to near impossible. And somewhere there is a story and a reason behind that design and why the creator chose specific materials to make this product. And we are staunch believers of the intention behind the design and the crafting of a product, it all adds value.
These are some of the main differences between Fine Jewelry and Fashion Jewelry. At the end of the day everything comes down to what you are in the market for. There is enough place in the market for both categories, and both have had a lot of really creative and passionate designers, crafters and above all customers without who through their purchase bring a sense of reward for all the work that goes into a piece from the inspiration, to the design, the materials, the crafting, the distribution and finally the premiere when the piece of jewelry is first worn by the end consumer.